Our Story

Launching in early 2016, Hush Hush began as the solution to a modern woman’s problem; how to simultaneously feel sexy and stylish in Shapewear. Our brand is set apart by its equal attention to providing trend driven, fashionable creations, with the application of effective shapewear design techniques that equip the wearer with maximum comfort and supreme support underneath, with confidence enhancing results.

As the brainchild of Australia’s most-trusted intimates label, Slim Form Australia, Hush Hush benefits from over 60 years of industry knowledge and experience in its parent company. The Hush Hush Head Offices are located near the centre of the old Australian Knitting Mills in Richmond, Melbourne, a site with over 100 years of rich intimate apparel history in Australia.

Since inception Hush Hush has experienced enormous growth with stockists Australia and New Zealand wide, our own growing e-store, as well as an online affiliation with The Iconic. We were privileged to welcome Myer Ambassador and Australia’s sweetheart, Lauren Phillips to the Hush Hush team as Brand Ambassador in late 2014. In her work and personal life, Lauren exudes confidence with a carefree attitude that aligns with the Hush Hush spirit. Lauren continues to choose Hush Hush as her preferred brand for intimates and confidently gives us her red carpet seal of approval.

We are a brand designed by women, for women so we understand that amongst the chaos of a busy lifestyle, a little luxury in your everyday can go a long way in encouraging confidence and positivity. It is this ethos that stands as the centre point of our future design and drive as we continue to deliver on our promise of creating alluring and supporting shapewear for Australia and beyond.

It’s what’s underneath that counts, keep your best kept secret Hush Hush.